Description:

Allegra Strategies' ground-breaking report and the most definitive study prepared to date on this fast evolving market. Areas covered in the report include:

	Market size estimates and growth forecasts
	Drivers and inhibitors of growth
	Workplace coffee drinking patterns by age, gender and occupational type
	The types of coffee employees drink at work
	Comparisons of workplace coffee execution across large corporates, mid-size and SMEs
	The importance of coffee brands within workplace environments
	Coffee vending developments
	The criticality of service support
	Evolving role of canteens/restaurants and staff break-out areas

Date of Publication: 2nd April, 2008

Sources of information:

	95 in-depth interviews with leading industry executives, including leading contract caterers, office coffee solution suppliers, coffee roasters, equipment manufacturers, workplace coffee procurement, facilities and catering managers, high street coffee chains and industry trade associations
	1,250 household telephone interviews with UK consumers and employees
	Desk research including: trade press, company report & accounts and online data sources
	Workplace visits and trade shows

Key Findings:

	Allegra assesses the value of the UK workplace coffee market at £1.2bn in 2008, with an annual consumption volume of 6.1 billion cups
	Workplace coffee is rapidly evolving in response to the burgeoning café culture in the UK.  Consumers' appreciation of coffee quality has developed enormously, resulting in Roast & Ground coffee beverages growing at the expense of instant and soluble drinks
	Penetration of higher quality, specialty coffee beverages is highest within service-led white collar businesses in larger urban areas.  Within smaller firms and more provincial, traditional and blue collar companies, usage of kettles and traditional vending machines is highest
	Future developments in the workplace include: increasing trading-up to Roast & Ground coffee, more prevalent bean to cup coffee machines, the growing ubiquity of ethical coffee and the stronger involvement of the leading high street coffee chains